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Delivering Disruptive Strategy

Technological change is exponential, contrary to the common-sense 'intuitive linear' view. So we won't experience 100 years of progress in the 21st century — it will be more like 20,000 years of progress

Ray Kurzweil, Co-founder, Singularity University
Disruptive Strategy

In a world of continuous and disruptive change, teams and organisations need to embrace new technologies and new ways of working. When conditions change rapidly, organisations find that many former approaches which have led to success in the past, are no longer effective. Many organisations ask "How do we do this? How do we stay relevant? Where do we start?"

But what is Disruptive Strategy?

Disruption has become a popular theme notably due to the work of Clayton Christensen on disruptive innovation. Disruptive competition occurs generally as a case of conflict between companies with different business models, rather than competition between similarly configured businesses.

TechTarget defines disruption as "the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services," Gartner proposes it to be, "an effect that changes the fundamental expectations and behaviors in a culture, market, industry or process that is caused by, or expressed through, digital capabilities, channels or assets.". The Innovation Enterprise says "Disruption is the new normal. Traditional industry lines are collapsing; threats of competition come from every angle as digital transformation and globalization change the world in which we live and work."

The challenge for all businesses is how should we respond?

This question can lead to fear and uncertainty within teams and the organisation often resulting in a freeze response. Utilising team coaching to embrace uncertainty and harness the collective power of teams can result in both new disruptive strategy and the change-agility approach for successful implementation.

Utilising Systemic Team Coaching for disruptive strategy could be for your team or organisation if;

  • You know it's time to shift focus and direction but don't know how
  • Are grappling with the adoption of a disruptive strategy within the organisation
  • Want to harness the power of cross-functional teams within and across the organisation in order to create new disruptive strategy

Click Here for more information on Systemic Team Coaching

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