Organizational culture includes an organization's expectations, experiences, philosophy, as well as the values that guide member behavior, and is expressed in member self-image, inner workings, interactions with the outside world, and future expectations. Culture is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid

"Culture eats strategy for breakfast" - and lunch and dinner so we think. The statement made famous by Peter Drucker speaks to the importance of culture in its impact on tangible results.

The importance of corporate culture is now widely recognized by boards, but translating this understanding into focused action remains a challenge. Additionally culture has traditionally been left to HR executives to hold but a culture strategy that is owned by the executive and all members of the organisation is more likely to have an impact.

Why Culture Matters

• Attracting the right talent - if you don't have a strong or appealing company culture, you're going to start losing the recruiting war—and fastAnticipating and planning for change effectively
• Employee motivation - According to Bersin by Deloitte, 95% of employees say that culture is more important than compensation in motivating employees
• A differentiator and competitive advantage - Culture is the distinguishing factor in the brand.Making decisions effectively and efficiently
• Requires fewer rules - When everyone knows what game they're playing, their position and role responsibilities, and how to win, employees are free to make it happen
• Performance - Great company culture positively impacts business growth, longevity and results
• Appealing to millennials - Millennials desire a strong company culture (in one dimension or another) more than anything else when deciding who to work for

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